As of this writing towards the end of June 2014, itâ€™s become increasingly evident that Google is now no longer that odd, awkward techie maladroit at the party with funny copycat socks, but has significantly evolved into a savvy agent of design craft (see â€œKennedyâ€ and â€œMaterialâ€) and cultural value (see cars, shopping, weepy ads). Who woulda thunk it?? But itâ€™s true and itâ€™s real. Itâ€™s time to cast aside former assumptions and acknowledge that Google is now a true force for well-considered, beautifully articulated design in the world. And as a field, we are much better for it, through the ongoing contest of ideas and philosophies pushing & pulling at each otherâ€¦enabling innovation as well as emergent vanguards for taste and quality.
More specifically, coming out of Google I/O, the new â€œMaterialâ€ design language & system represents the latest shift towards a sophisticated, systematic statement of design grounded in a pervasive and integrated metaphor of â€œmaterialâ€, across platforms and services. Whether â€œpixelsâ€ are indeed a bonafide â€œmaterialâ€ is discussion for another time ;-) Yet, the vision is literally and conceptually all coming together as a unified whole with a unifying aesthetic amplified by subtle motion and refined typography. For some designers in the field, this suggests a worthy competitive difference to Appleâ€™s iOS design language, with even more defined clarity and focus.Â
// More info here:
Google Material style guide:Â http://www.google.com/design/spec/material-design/introduction.html
Material Design Principles overview:Â http://thenextweb.com/google/2014/06/26/google-explains-principles-material-design-language-android-chrome-web/
Professional designersâ€™ reactions to Material:Â http://venturebeat.com/2014/06/27/top-designers-react-to-googles-new-material-design-language/
And before Material there was Kennedy, which was Googleâ€™s initial big company-wide push for a well-defined aesthetic, thanks in part to Larry Pageâ€™s executive call:Â http://www.theverge.com/2013/1/24/3904134/google-redesign-how-larry-page-engineered-beautiful-revolution