Preaching to the choir I know, but nice to see it stated…by the founding editor of LifeHacker ;-)
“That’s the thing about Apple marketing. They don’t talk about how many gigabytes of memory or how many CPU cycles or how many apps (much). They aim for your heart, and show you how technology can make your life better during its most important momentsâ€
http://smarterware.org/6190/lessons-from-apple-on-advertising-and-aesthetics
All about emotion, vision, story and personal meaning…If we’re not inventing and persuading at that deeply humanistic level, you become a me-too commodity. Just be human. It’s really that simple! :-)