Apple’s signature values

Recently Apple introduced this rather emotionally poignant TV commercial, presumably as a salvo against intensifying pressure from competitors: http://www.youtube.com/watch?v=Zr1s_B0zqX0 It is a summary of the core values of Apple as…

Massimo Vignelli on “Quality”

This is just brilliant! From a recent interview with Vignelli, in Eye magazine (print edition), I’ve re-typed this segment below. IMHO this is of vital importance, and a valuable reminder, to deliver…