UI design, simply explained

From IHT:

There’s a name for this: user interface design, or UI for short. Its goal is to ensure that all of us can use digital devices simply and intuitively, regardless of how techno- savvy we are. As we’re spending more and more time with digital products, UI is becoming one of the most important areas of design, but it’s also one of the trickiest to judge.

http://www.iht.com/articles/2007/02/25/features/DESIGN26.php?page=1

Design for the Other 90%

From IHT:

The numbers seem nutty. There are 6.5 billion people on this planet, 90 percent of whom can’t afford basic products and services. Half of them, nearly three billion people, don’t have regular access to food, shelter or clean water. Yet whenever we think, or talk, about design, it’s invariably about something that’s intended to be sold to one of the privileged minority – the richest 10 percent.

http://www.iht.com/articles/2007/04/27/arts/design30.php

Why So Many Design Flops?

From IHT:

The odd thing is that no one sets out to design something that’s mediocre. So why does design go wrong so often? Let’s set aside the rational reasons why projects can fail – like budgetary constraints, deadline pressure and lack of talent – to concentrate on the scenarios that should be easily avoidable, but crop up again and again, with predictably dire results.

http://www.iht.com/articles/2007/04/06/arts/design9.php?page=1

Jobs on Entrepreneurship

And a few words from Jobs on the hardcore challenges of being an entrepreneur, also circa 1995:

I get asked this a lot and I have a pretty standard answer which is, a lot of people come to me and say “I want to be an entrepreneur”. And I go “Oh that’s great, what’s your idea?”. And they say “I don’t have one yet”. And I say “I think you should go get a job as a busboy or something until you find something you’re really passionate about because it’s a lot of work”. I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don’t blame them. Its really tough and it consumes your life. If you’ve got a family and you’re in the early days of a company, I can’t imagine how one could do it. I’m sure its been done but its rough. Its pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up. So you’ve got to have an idea, or a problem or a wrong that you want to right that you’re passionate about otherwise you’re not going to have the perseverance to stick it through. I think that’s half the battle right there.

Blogged with Flock

Steve Jobs on Organizations

A small departure from studio-based lessons from Andrei…now let’s hear what Jobs says about organizations vs. start-ups, circa 1995:

One of the things that happens in organizations as well as with people is that they settle into ways of looking at the world and become satisfied with things and the world changes and keeps evolving and new potential arises but these people who are settled in don’t see it. That’s what gives start-up companies their greatest advantage. The sedentary point of view is that of most large companies. In addition to that, large companies do not usually have efficient communication paths from the people closest to some of these changes at the bottom of the company to the top of the company which are the people making the big decisions. There may be people at lower levels of the company that see these changes coming but by the time the word ripples up to the highest levels where they can do something about it, it sometimes takes ten years. Even in the case where part of the company does the right thing at the lower levels, usually the upper levels screw it up somehow. I mean IBM and the personal computer business is a good example of that. I think as long as humans don’t solve this human nature trait of sort of settling into a world view after a while, there will always be opportunity for young companies, young people to innovate. As it should be.

Blogged with Flock