{"id":831,"date":"2012-12-02T13:28:01","date_gmt":"2012-12-02T20:28:01","guid":{"rendered":"http:\/\/www.ghostinthepixel.com\/?p=831"},"modified":"2012-12-02T13:28:04","modified_gmt":"2012-12-02T20:28:04","slug":"designing-out-of-the-failure-fetish","status":"publish","type":"post","link":"https:\/\/www.ghostinthepixel.com\/?p=831","title":{"rendered":"Designing out of the &#8220;failure fetish&#8221;"},"content":{"rendered":"<p>This is something that&#8217;s been burning in my mind for awhile now ;-) So, perusing current business magazines, books, and blogs you&#8217;ll notice a couple things: the popular, dramatic increase in &#8220;design thinking&#8221; as a topic, and as a corollary, the rise in &#8220;failure&#8221; being glorified as something to be welcomed and accepted. While it&#8217;s admirable &#8220;design thinking&#8221; has made strong inroads among companies and institutions, for the aims of advancing creative, non-linear approaches to handling complex problems, I&#8217;m completely perplexed by this frankly weird penchant for &#8220;failure&#8221; as a wonderful thing. Who wants to fail?\u00c2\u00a0<\/p>\n<p>So I try to rationalize it in a couple ways:<\/p>\n<p><em>&#8211; &#8220;Failure&#8221; is a way to shock the linear, rigid, lockstep cultures of guaranteed certainty into realizing they&#8217;re not perfect and that it&#8217;s acceptable to screw up in a big way (i.e., fail).\u00c2\u00a0<\/em><\/p>\n<p><em><\/em><em>&#8211; &#8220;Failure&#8221; is really a\u00c2\u00a0<strong>misnomer<\/strong>\u00c2\u00a0for &#8220;mistakes&#8221;. Hey, it&#8217;s okay to make mistakes, stumble along, course correct, learn what didn&#8217;t work and try again with stronger resolve. That&#8217;s how improvement happens, after all.<\/em><\/p>\n<p>But for me, I&#8217;ve always thought of failure as an absolute&#8211;\u00c2\u00a0<em>When you fail, you fail. Period. <\/em>Failure is an ending. It&#8217;s horrible, embarrassing, and stressful. It can be quite career damaging and personally traumatizing, even life-threatening in certain contexts (see also: NASA, Navy SEALs, Hospital ER). Nobody truly craves failure and no process should ever exhort someone to &#8220;fail&#8221;. That&#8217;s absurd and denies the very progressive attitude of ongoing success and learnable achievement that keeps a team going forward. It&#8217;s also dangerously nihilistic as failure is a terminal point, in my view.<\/p>\n<p>Maybe it&#8217;s &#8220;just semantics&#8221; to some, but it&#8217;s also deeply symbolic and hugely important to apply language usefully. Glorifying failure is at best naive and at worst perverse.\u00c2\u00a0<\/p>\n<p>Instead of glorifying &#8220;failure&#8221;, we should encourage positive experimentation, recognizing that flaws and mistakes and stumbles will occur&#8211;and that&#8217;s ok&#8211; as we learn something that&#8217;s unfolding with no guarantee of success. It&#8217;s an optimistic attitude of improvisation and flexibility, speaking to a Darwinian approach to adaptation AND also, a dance-like nature of design as collaborative endeavor, as in we &#8220;we all rise and fall together\u00e2\u20ac\u00a6and help each other pick ourselves up.&#8221; But that&#8217;s a far cry from &#8220;failure&#8221;, which is individual and traumatic. Let&#8217;s design our way out of this silly &#8220;failure fetish&#8221; that business leaders have fallen for, and instead popularize trying, making mistakes, and learning forward. As President Obama himself has referenced, &#8220;We value those <em>teachable moments<\/em>.&#8221; Empathizing, sketching, and prototyping enable an upbeat model of discovery and iteration where success is valued, not failure. It&#8217;s the way to design a team&#8217;s goals forward to solving the thorniest of problems, in a supportive collaborative manner, where everyone LEARNS and SUCCEEDS. After all, isn&#8217;t that what it&#8217;s all about?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is something that&#8217;s been burning in my mind for awhile now ;-) So, perusing current business magazines, books, and blogs you&#8217;ll notice a couple things: the popular, dramatic increase in &#8220;design thinking&#8221; as a topic, and as a corollary, the rise in &#8220;failure&#8221; being glorified as something to be welcomed and accepted. While it&#8217;s &hellip; <a href=\"https:\/\/www.ghostinthepixel.com\/?p=831\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Designing out of the &#8220;failure fetish&#8221;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-831","post","type-post","status-publish","format-standard","hentry","category-general-stuff"],"_links":{"self":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=831"}],"version-history":[{"count":2,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/831\/revisions"}],"predecessor-version":[{"id":833,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/831\/revisions\/833"}],"wp:attachment":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}