{"id":754,"date":"2012-06-01T14:58:38","date_gmt":"2012-06-01T21:58:38","guid":{"rendered":"http:\/\/www.ghostinthepixel.com\/?p=754"},"modified":"2012-06-01T21:26:02","modified_gmt":"2012-06-02T04:26:02","slug":"notes-thomas-vander-wal-on-beyond-simple-social","status":"publish","type":"post","link":"https:\/\/www.ghostinthepixel.com\/?p=754","title":{"rendered":"Notes: Thomas Vander Wal on Beyond Simple Social"},"content":{"rendered":"

Recently I attended this thoroughly informative talk sponsored by Salesforce UX<\/a> at their offices in SF Downtown, led by Thomas Vander Wal<\/a>, a social platform strategist. Thomas, by his own account has been on the social scene since 1996, including a longtime community manager for a CompuServe forum for lawyers. His professional career trajectory has included three major turns of “social” in digital media: Groupware (1990s), Knowledge Management (1990s-2000s), and current Web 2.0 Social (mid-2000s). Below are my key takeaways…Enjoy!<\/p>\n

(Here are the slides posted on SlideShare:\u00c2\u00a0http:\/\/www.slideshare.net\/vanderwal\/beyond-simple-social-presented-at-salesforce<\/a> )<\/p>\n

* What’s more fascinating than “Likes” and “tweets” are the algorithms<\/em> that drive social connections and interfaces: the social science, the analytics, what it all means for a company and the individual.<\/p>\n

* Again, beyond the “simple social”<\/strong> of likes\/tweets, consider the structured symbolism and cultural valence of an activity like the archetypal Tea Ceremony<\/strong>, as a social exercise that has history, context, utility, and meaning for the participants and observers. That’s truly “being social”.<\/p>\n

* When evaluating a social situation (in real life or digital medium), consider these 5 questions<\/strong> about what’s impact the social-ness of the moment: Is it the person? Is it how the people are being social in that moment? Is it cross-cultural influences? Is it organizational constraints? (public vs private, govt agencies, etc.) Is there some issue\/quality of the service or tool being used for the social encounter?<\/p>\n

* In a social encounter, there are “social scripts”<\/strong> that we either intuitively follow or learned to follow. Based upon observation, interaction, interpretation, etc. Guides our reluctance or eagerness to engage with others.<\/p>\n

* Beyond “trust”, consider the notion of “social comfort”<\/strong>— how are people comfortable with a) people, b) tools, and c) content towards enacting social relationships.<\/p>\n

* Elements of Social Software:<\/strong> Wonderful diagram illustrating the relationship amongst social objects, personal identity and the various elements that go into a social product, from artifacts to actions to higher-order elements like conversations and collaborations<\/p>\n

\"social_vanderwal.png\"<\/div>\n

* Social perspectives:<\/strong> In any social interaction and software situation there are multiple perspectives at play that warrant attention – Personal – Collective – Community\/Groups\/Teams – Collaborations – Newbie – Service Owner – External Developer<\/p>\n

* Social progressions:<\/strong> There’s an evolution of social interactions from small to large – Spark: something that is sent out, posted, liked, tweeted, to get attention going – Campfire: a small community, comfortable space, maybe temporary, then dies out – Bonfire: more conversation, interaction, followers\/joiners, distributed and spreads – Torch: what to strive for, a controlled focus that guides, directs, easy for people to participants to “be around” and engage, dims and glows accordingly, etc.<\/p>\n

* Gotta think about striking a balance of social objects\/conversations vs social participants<\/strong>, what’s the ideal trajectory to keep people engaged, interacting, conversing\/sharing, but not out of controls (burdensome) or ghost town (minimal participation)<\/p>\n

* These thoughts help one develop and create a mature social tool<\/strong> that becomes a complex, sophisticated social system, not just the “simple social” of current social apps. Enriching the social fabric of an organization, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recently I attended this thoroughly informative talk sponsored by Salesforce UX at their offices in SF Downtown, led by Thomas Vander Wal, a social platform strategist. Thomas, by his own account has been on the social scene since 1996, including a longtime community manager for a CompuServe forum for lawyers. His professional career trajectory has … Continue reading “Notes: Thomas Vander Wal on Beyond Simple Social”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-754","post","type-post","status-publish","format-standard","hentry","category-general-stuff"],"_links":{"self":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=754"}],"version-history":[{"count":4,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/754\/revisions"}],"predecessor-version":[{"id":758,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/754\/revisions\/758"}],"wp:attachment":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}