{"id":395,"date":"2010-06-13T11:15:34","date_gmt":"2010-06-13T18:15:34","guid":{"rendered":"http:\/\/www.ghostinthepixel.com\/?p=395"},"modified":"2010-06-13T11:15:35","modified_gmt":"2010-06-13T18:15:35","slug":"on-apple-marketing","status":"publish","type":"post","link":"https:\/\/www.ghostinthepixel.com\/?p=395","title":{"rendered":"On Apple marketing&#8230;"},"content":{"rendered":"<p>Preaching to the choir I know, but nice to see it stated\u00e2\u20ac\u00a6by the founding editor of LifeHacker ;-)<\/p>\n<blockquote><p>\u00e2\u20ac\u0153That&#8217;s the thing about Apple marketing. They don&#8217;t talk about how many gigabytes of memory or how many CPU cycles or how many apps (much). They aim for your heart, and show you how technology can make your life better during its most important moments\u00e2\u20ac\u009d<\/p><\/blockquote>\n<p><a href=\"http:\/\/smarterware.org\/6190\/lessons-from-apple-on-advertising-and-aesthetics\">http:\/\/smarterware.org\/6190\/lessons-from-apple-on-advertising-and-aesthetics<\/a><\/p>\n<p>All about emotion, vision, story and personal meaning\u00e2\u20ac\u00a6If we\u00e2\u20ac\u2122re not inventing and persuading at that deeply humanistic level, you become a me-too commodity. Just be human. It\u00e2\u20ac\u2122s really that simple! :-)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preaching to the choir I know, but nice to see it stated\u00e2\u20ac\u00a6by the founding editor of LifeHacker ;-) \u00e2\u20ac\u0153That&#8217;s the thing about Apple marketing. They don&#8217;t talk about how many gigabytes of memory or how many CPU cycles or how many apps (much). They aim for your heart, and show you how technology can make &hellip; <a href=\"https:\/\/www.ghostinthepixel.com\/?p=395\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;On Apple marketing&#8230;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-395","post","type-post","status-publish","format-standard","hentry","category-general-stuff"],"_links":{"self":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=395"}],"version-history":[{"count":1,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/395\/revisions"}],"predecessor-version":[{"id":396,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/395\/revisions\/396"}],"wp:attachment":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}