{"id":393,"date":"2010-06-01T22:45:44","date_gmt":"2010-06-02T05:45:44","guid":{"rendered":"http:\/\/www.ghostinthepixel.com\/?p=393"},"modified":"2010-06-01T22:45:45","modified_gmt":"2010-06-02T05:45:45","slug":"the-value-of-concept-cars","status":"publish","type":"post","link":"https:\/\/www.ghostinthepixel.com\/?p=393","title":{"rendered":"The value of concept cars"},"content":{"rendered":"

What’s a digital concept car?<\/strong> Borrowed from the automotive world, a concept car is a highly refined and vividly realized manifestation of a design intent, typically bold, striking, compelling expression of where to take a product or portfolio line into the future. It’s a statement of visual, behavioral, and emotional possibilities for an implied product (or set of products). However, a concept car is NOT the final product, nor may it necessarily become productized.<\/p>\n

The purpose and rationale of a concept car is primarily provocative exploration<\/em><\/strong>, identifying and pushing the boundaries of constraint & possibility, and in doing so achieving an evolved sense of who we are as a company–what do we value? What do we not value? What do we aspire to become? Where do we wish to go?<\/p>\n

Concept cars can serve as the vehicle (pun intended :-) for shaping novel directions that inform existing product development efforts, not a “pie-in-the-sky” dream that never materializes or pure lab experiment. This is brilliantly captured in BMW’s latest ad<\/a> in which the announcer says “Some may call this a concept car. But it’s not a new car. It’s every<\/strong> car we build”, meaning that almost all qualities (formal, technical, artistic) make their way into existing lines, as an ongoing progressive evolution…a multi-disciplinary conversation really.<\/p>\n

Core to such concept cars is the primacy of guided, focused vision<\/strong> (not committee led arguing), empathy for customers leaping ahead existing models, and highly realized prototypes–vivid, detailed, performant. The vision drives the concept car. Literally.<\/p>\n

It’s vision-centered design in its ultimate form, hopeful and yet grounded…and always pushing the limits of constraints, contingencies, and possibilities. More details soon…<\/p>\n

\u00c2\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

What’s a digital concept car? Borrowed from the automotive world, a concept car is a highly refined and vividly realized manifestation of a design intent, typically bold, striking, compelling expression of where to take a product or portfolio line into the future. It’s a statement of visual, behavioral, and emotional possibilities for an implied product … Continue reading “The value of concept cars”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-393","post","type-post","status-publish","format-standard","hentry","category-general-stuff"],"_links":{"self":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=393"}],"version-history":[{"count":1,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/393\/revisions"}],"predecessor-version":[{"id":394,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/393\/revisions\/394"}],"wp:attachment":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}