What does it take to make breakthrough, game-changing visionary designs that transform human attitudes\/behaviors or entire markets? Well in a word, a LOT :-) I don’t have the answers. But my previous post on design readings scratches a bit at this complex surface of design potential.\u00c2\u00a0Below are some key insights I’ve gathered in my recent readings and 10 yrs of pro experience…<\/p>\n
\u00e2\u20ac\u00a2 To achieve radical insights<\/em> you need both\u00c2\u00a0observation<\/em><\/strong> of actual human behaviors in their context AND imagination <\/em>of what could be (with a healthy dose of empathy<\/a>). It’s an alchemical blend of analysis > interpretation > synthesis that takes more than a hint of personal ingenuity and clever thinking. <\/span><\/strong><\/p>\n \u00e2\u20ac\u00a2 You must apply a critical len<\/em>s of examining the activity, the experience, the emotional value, and the fundamental purpose \/ meaning your endeavor is striving for. In essence, why is this design needed? Why does it<\/em> matter? Why do you<\/em> matter?<\/span><\/strong><\/p>\n \u00e2\u20ac\u00a2 You’ve got to tap into some customer invisibles<\/em>:<\/p>\n >>\u00c2\u00a0unmet expectations<\/strong>: What are they expecting to get done, at a basic pragmatic level of performance and utility? How can you go beyond that?<\/p>\n >>\u00ef\u00bb\u00bf\u00c2\u00a0tacit knowledge<\/strong>: I love how the new iPad ad<\/a> mentions “you already know how to use it”. What knowledge\/experience\/abilities do your users already tacitly possess and employ and how can you leverage that? Metaphors, models, skills from pre-existing domains and situations, etc.<\/p>\n >>\u00ef\u00bb\u00bf\u00c2\u00a0latent aspirations<\/strong>: What are your customers \/ users really striving for? What do they believe in and cherish? What do they dream of?\u00ef\u00bb\u00bf?<\/p>\n No doubt uncovering these invisibles takes some subterfuge and nuancing of traditional usability methods. Perhaps the answers are not in the people themselves but in their context, culture, trends, etc…<\/p>\n \u00c2\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" What does it take to make breakthrough, game-changing visionary designs that transform human attitudes\/behaviors or entire markets? Well in a word, a LOT :-) I don’t have the answers. But my previous post on design readings scratches a bit at this complex surface of design potential.\u00c2\u00a0Below are some key insights I’ve gathered in my recent … Continue reading “Towards visionary design”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-standard","hentry","category-general-stuff"],"_links":{"self":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=391"}],"version-history":[{"count":1,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/391\/revisions"}],"predecessor-version":[{"id":392,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/391\/revisions\/392"}],"wp:attachment":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}