{"id":142,"date":"2008-11-14T13:27:55","date_gmt":"2008-11-14T20:27:55","guid":{"rendered":"http:\/\/www.ghostinthepixel.com\/?p=142"},"modified":"2008-12-05T14:31:31","modified_gmt":"2008-12-05T21:31:31","slug":"rather-than-the-next-ipod-focus-on-expected-convenience","status":"publish","type":"post","link":"https:\/\/www.ghostinthepixel.com\/?p=142","title":{"rendered":"Design for “expected convenience”"},"content":{"rendered":"

Had a great brainstorming breakfast session with a couple friends starting up a new digital product. During the convo, the profound yet alarmingly obvious concept of designing for “expected convenience” emerged (okay, I think I coined it. Hey if Dan Saffer<\/a> can invent “topless meetings”<\/a>, I’m gonna claim this one! :-)<\/p>\n

The idea is quite basic: instead of killing yourself desperately clawing your way to get the “next iPod”– a massive gamechanger and cultural and economic powerhouse–focus on modest, simple targeted improvements to your product, and thus the overall user experience, leading to delight and satisfaction. Many of these things are those Aha! moments of user’s gratitude–where the user says “thank you”, literally! Why? because someone thought about the small things– <\/p>\n