{"id":135,"date":"2008-07-29T13:43:01","date_gmt":"2008-07-29T20:43:01","guid":{"rendered":"http:\/\/www.ghostinthepixel.com\/?p=135"},"modified":"2008-07-29T13:43:03","modified_gmt":"2008-07-29T20:43:03","slug":"when-a-ceo-gets-it","status":"publish","type":"post","link":"https:\/\/www.ghostinthepixel.com\/?p=135","title":{"rendered":"When a CEO gets it"},"content":{"rendered":"<p>Ok, enough of Steve Jobs. So how about A.G. Lafley, from Procter and Gamble? From <a href=\"http:\/\/www.businessweek.com\/innovate\/content\/jul2008\/id20080728_623527.htm?chan=innovation_innovation+%2B+design_top+stories\">Business Week Online<\/a>:<\/p>\n<blockquote><p>In his new book, <em>The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation<\/em>, P&#038;G CEO A.G. Lafley explains the difference between the two methods: &#8220;Business schools tend to focus on inductive thinking (based on directly observable facts) and deductive thinking (logic and analysis, typically based on past evidence),&#8221; he writes. &#8220;Design schools emphasize abductive thinking\u00e2\u20ac\u201dimagining what could be possible. This new thinking approach helps us challenge assumed constraints and add to ideas, versus discouraging them.&#8221;<\/p><\/blockquote>\n<p>Again, this is from the C E fracking O, which makes a world of a difference in my view, as it symbolizes and expresses a profound understanding of design&#8217;s differentiating value, not limited to vapid &#8220;look we got user experience with our lickable buttons, rah rah&#8221; silliness. The fact that this guy groks the different flavors of creative thinking and has supported company-wide design workshops for various departments, this speaks well of Lafley&#8217;s commitment to cultivating a good design practice and culture in what presumably is a design-deficient yet bureaucratically process-laden company. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ok, enough of Steve Jobs. So how about A.G. Lafley, from Procter and Gamble? From Business Week Online: In his new book, The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation, P&#038;G CEO A.G. Lafley explains the difference between the two methods: &#8220;Business schools tend to focus on inductive thinking (based on &hellip; <a href=\"https:\/\/www.ghostinthepixel.com\/?p=135\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;When a CEO gets it&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","hentry","category-practical-matters"],"_links":{"self":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=135"}],"version-history":[{"count":0,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/135\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}