{"id":1179,"date":"2020-09-20T13:15:02","date_gmt":"2020-09-20T20:15:02","guid":{"rendered":"http:\/\/www.ghostinthepixel.com\/?p=1179"},"modified":"2020-09-20T12:15:04","modified_gmt":"2020-09-20T19:15:04","slug":"design-as-discipline","status":"publish","type":"post","link":"https:\/\/www.ghostinthepixel.com\/?p=1179","title":{"rendered":"Design as ‘discipline’"},"content":{"rendered":"\n

Design is about discipline. <\/p><\/blockquote>\n\n\n\n

I\u00e2\u20ac\u2122ve learned over the years that \u00e2\u20ac\u0153process\u00e2\u20ac\u009d can be a… touchy word in hi-tech culture. It connotes bureaucracy and politics, time-wasting tedium on checks-and-balances, for their own sake. To suggest that a team follow a design process can imply emphasis on the project management aspects, sauntering through a sequentialized, mechanized, procedure. Yawn. <\/p>\n\n\n\n

And yet, we desperately want to ensure that design<\/em> is seen not as some idiosyncratic art of spontaneity (cue those ‘Mad Men’ scenes of drinking and spacing out), that there is indeed rigor with systematic thoughtfulness, and deliberation towards tangible — and yes, measurable — outcomes. So, I sometimes use the word discipline<\/em> with design, either as proxy or as reinforcement. <\/p>\n\n\n\n

Like: As a team and company, we should establish an internal discipline of design. Let’s apply design discipline to this problem or opportunity. We need to take a disciplined approach to tackle the ambiguity or complexity.<\/p>\n\n\n\n

This emphasis on discipline<\/em> suggests a couple things which help the designer in their rationale:<\/p>\n\n\n\n