{"id":1160,"date":"2020-01-29T23:10:22","date_gmt":"2020-01-30T06:10:22","guid":{"rendered":"http:\/\/www.ghostinthepixel.com\/?p=1160"},"modified":"2020-01-29T23:10:22","modified_gmt":"2020-01-30T06:10:22","slug":"from-ambiguity-to-clarity","status":"publish","type":"post","link":"https:\/\/www.ghostinthepixel.com\/?p=1160","title":{"rendered":"From ambiguity to clarity&#8230;"},"content":{"rendered":"\n<p>As designers, we&#8217;re constantly being thrown into situations whereby we must help a team &#8212; <em>who often believes that having &#8220;some screens&#8221; will fix everything <\/em>&#8212; go through a (not-so-straightforward) journey of understanding and discovery&#8230;and ultimately resolution. We all know it&#8217;s not easy and often takes multiple iterative attempts, usually with changing players and adjusted timelines &#8212; not to mention shifting political temperatures. Yet aside from all that, a major responsibility of guiding a cross-functional team is helping everyone move from a state of ambiguity to clarity. Clarity equals assurance and confidence. Nobody in business likes the &#8220;fuzziness&#8221; of not knowing, the uncertainty of not having &#8220;the solution&#8221;. But you can&#8217;t just throw together &#8220;some screens&#8221; for a Powerpoint &#8230; The journey requires a scaffolding, a framework to give order\/structure\/assurance to the team. <\/p>\n\n\n\n<p>Here&#8217;s what I&#8217;ve used in the past, a set of questions, for clients and in-house teams to get that journey started&#8230;to spark productive, if somewhat provocative, dialogues:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What\u00e2\u20ac\u2122s the <strong>\u00e2\u20ac\u0153felt difficulty\u00e2\u20ac\u009d<\/strong> users are facing?\u00c2\u00a0<ul><li>This is the friction, frustration, anxiety, something just not quite right, but could be better&#8230;latent or explicit.<\/li><\/ul><\/li><li>What\u00e2\u20ac\u2122s the <strong>critical question<\/strong> we\u00e2\u20ac\u2122re addressing?<ul><li>From the user&#8217;s POV but also from a business strategy angle, and how do they intersect, if at all?<\/li><\/ul><\/li><li>What\u00e2\u20ac\u2122s the <strong>core problem<\/strong>? Why is it a problem?<ul><li>And it&#8217;s good to itemize the range of problems (biz, tech, human, social, etc.) and start to discuss the classic Eisenhower matrix (urgent vs important) which leads to&#8230;<\/li><\/ul><\/li><li>What\u00e2\u20ac\u2122s the <strong>consequences<\/strong> of not solving it?\u00c2\u00a0<ul><li>A problem is when there&#8217;s consequences, especially if it&#8217;s not solved in a timely way. Else it&#8217;s just an issue or a complaint. Again, consider scopes of impact, going back to Eames&#8217; Powers of Ten or Eliel Saarinen&#8217;s famous line about designing a chair in a house.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>This line of questioning will open up latent assumptions and most likely mixed\/conflicting POVs \u00e2\u20ac\u201d but that\u00e2\u20ac\u2122s a <strong>good<\/strong> thing to get them out early on.\u00c2\u00a0What all this does is elevate the discourse from &#8220;gimme the answer&#8221; towards a strategic place of deep questioning of purpose &amp; value. Uncomfortable? Sure. But it&#8217;s essential for getting design to influence and shape the collective realization of what&#8217;s really at the heart of the matter. And it&#8217;s not a Powerpoint slide deck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As designers, we&#8217;re constantly being thrown into situations whereby we must help a team &#8212; who often believes that having &#8220;some screens&#8221; will fix everything &#8212; go through a (not-so-straightforward) journey of understanding and discovery&#8230;and ultimately resolution. We all know it&#8217;s not easy and often takes multiple iterative attempts, usually with changing players and adjusted &hellip; <a href=\"https:\/\/www.ghostinthepixel.com\/?p=1160\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;From ambiguity to clarity&#8230;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1160","post","type-post","status-publish","format-standard","hentry","category-general-stuff"],"_links":{"self":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/1160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1160"}],"version-history":[{"count":1,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/1160\/revisions"}],"predecessor-version":[{"id":1161,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=\/wp\/v2\/posts\/1160\/revisions\/1161"}],"wp:attachment":[{"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghostinthepixel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}