The rhetorical stance (quote)

Wayne Booth, “The Rhetorical Stance” (1963) The common ingredient that I find in all of the writing I admire (excluding for now novels, plays, and poems) is something that I…

The product as argument

Another key tenet of CMU-style of design thought centers around this concept of shaping and delivering arguments, based upon rhetorical motives of effective, persuasive communication. If you treat your product…

There is no perfect design

This pithy phrase may seem like a defeatist, cynical dismissal of product design reality, but it actually refers to the title of a noteworthy book written by Henry Petroski, the…

Necessary yet sufficient

Following on from “no perfect design”, here’s aother tenet I ascribe to, borrowed from Herb Simon, father of artificial intelligence and Nobel Laureate in economics, as well as former professor…

CMU way of thinking

So what is this “CMU way of thinking” really about? Here is my unabashedly biased perspective on the matter ;-) CMU, or Carnegie Mellon University in Pittsburgh, is globally recognized…