Design as ‘value’
Value is an overused word. Particularly in Silicon Valley tech culture, amid investor-led conversations, value is so very heavily overused. Value this, value that. Keep generating value. Yes, yes, of…
Month: September 2020
Design as ‘quality’
Design is about quality. Design is so loaded of a word, right!? Either it’s too emotional or too pedantic, with over-justified rationale that’s evolved into trendy buzzwords plastered on magazine…
Design as ‘discipline’
Design is about discipline. I’ve learned over the years that “process†can be a… touchy word in hi-tech culture. It connotes bureaucracy and politics, time-wasting tedium on checks-and-balances, for their…