On designing with execs

Executives are kind of a funny lot. Not all are trained to be group collaborators yet coordinate with very strong personalities. Most are driven by fact-based proven statistical metrics yet…

Going beyond just “validation”

It’s typical among Lean Startup adherents to speak of “validation” and “customer development”, as part of the rapid iterative build-test-learn cycle inherent to the Lean philosophy. Formed an assumption about…