Steve Jobs: design hero

Steve Jobs is not dead, as of this writing. He has resigned as Apple CEO but still serves as Chairman of the Board. He remains a larger-than-life figure that symbolizes, embodies, and exemplifies the “design-driven executive”. And he’s my design hero. I’m guessing for other designers as well, though some may not want to admit […]

Why designers don’t like A/B testing

Awhile back I saw this tweet from a UX consultant that struck a nerve: “I don’t trust designers who don’t want their designs a/b tested. They’re not interested in knowing if they were wrong.” I responded quickly in the short staccato bursts afforded by 140 char limits while I was (at the time) jamming on […]