Design needs a (project) runway

To properly take flight and thrive in the upper levels of product/user experience excellence atmosphere, a design needs a significant amount of runway (to use a very extended airplane metaphor…

“Tomorrow” is not a schedule

Ask a Prod Manager or Engineer when a “design is due” and the response is usually “yesterday” or “tomorrow”, with little hint of sarcasm. The fact is, that is utterly…

Designers as triathletes?

Recently this past spring the Bay Area held the annual running of the “Escape from Alcatraz” Ironman Triathlon, which some good friends performed and successfully completed. It’s an incredible, arduous…