What is design?

From various notable personalities in the design world, collected altogether…

“In essence, design offers a pathway for bringing theory–ideas bout the nature of the world and how we should live our lives–into closer relationship with practical action and the creation of diverse kinds of products and experiences.”

— R. Buchanan, Design and the New Rhetoric

“Design is the art of causing change to occur in accordance with taste and intent”

— Clement Mok, Time for a Change

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

— Paul Rand

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose”

— Charles Eames

“Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”

— Steve Jobs

“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.”

— Paul Rand

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