Why So Many Design Flops?

From IHT:

The odd thing is that no one sets out to design something that’s mediocre. So why does design go wrong so often? Let’s set aside the rational reasons why projects can fail – like budgetary constraints, deadline pressure and lack of talent – to concentrate on the scenarios that should be easily avoidable, but crop up again and again, with predictably dire results.

http://www.iht.com/articles/2007/04/06/arts/design9.php?page=1

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