Here are a couple very thought-provoking pieces from this past week that deserve some extra attention, on the role of design research and the nature of interaction design in practice. Enjoy…
** Don Norman: Technology First, Needs Last
I’ve come to a disconcerting conclusion: design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs. I reached this conclusion through examination of a range of product innovations, most especially looking at those major conceptual breakthroughs that have had huge impact upon society as well as the more common, mundane small, continual improvements
[Note: Steve Portigal has written a rather eloquent and insightful post, as he says, to “reframe, rather than refute” Don’s statement, located here.]
** Jon Kolko: Our Misguided Focus on Brand and UX
If there is a future for designers and marketers in big business, it lies not in brand, nor in â€œUXâ€, nor in any colorful way of framing total control over a consumer, such as â€œbrand equityâ€, â€œbrand loyaltyâ€, the â€œend to end customer journeyâ€, or â€œexperience ownershipâ€. It lies instead in encouraging behavioral change and explicitly shaping culture in a positive and lasting way.