Interview with Hartmut Esslinger

Just saw this posted via twitter, a short yet interesting interview with the legendary founder of Frogdesign.

Some of my favorite lines:

“Excellent products require more then just a good designer or a good design agency—they require humanistic and cultural vision, courage and discipline in execution.”

“Ideally a designer—or the internal design team – has to report to the CEO or the one executive in charge of vision and true innovation.”

“…design is only relevant when it improves human lives by appealing both to the mind and the heart.”

Exactly!! Alot of this fits well with my design philosophy as well…

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