A few reads that caught my attention recently…
In Search of the Design Documentation Unicorn: Is there one right formal way to document design decisions for use by your peers in the midst of product development? This nicely articulated essay argues it’s more about the higher level issues around communications, goals/intents, and outcomes in practice, applying the tools and artifacts that serve the situation. (which is my philosophy as well, do what makes sense per the needs!)
How to Copy Netflix: This brilliant (long, about 16 mins) overview of the key factors of Netflix’s recent explosive success/growth is valuable, essential reading for anyone… just don’t expect to truly “copy” it for your company, exactly ;-) It’s more about the critical elements and how they worked together for this unique star.
Twitter Isn’t Raising the Character Limit. It’s Becoming a Walled Garden: This past week, the interwebs were, ahem, a-twitter about the rumored prospect of Twitter raising it’s character limit. This article dives deeper beyond the superficial aspects into what’s perhaps driving such a change — the business and the need for a “walled garden” of retained (imprisoned?) users for content hosted by Twitter itself. Hmm! Who knows but fascinating with real impacts for UX strategy and product direction/focus, as well as customer behavior too.
How Design Thinking Transformed AirBnB… : No question that AirBnB is one of the premier “design-driven success” exemplars today. This article offers some nice explanations of how and why that is so. Of particular note are the points that “coding your way” is not the best way forward, and data is useful in the context of scale and value to customer-oriented decisions. Highly rec for your skeptical peers in PM or Eng.