Ghost in the Pixel

Uday Gajendar's musings on interaction design

Archive for the 'General Stuff' Category

A new “medium” for communicating

As I reflect upon the totality of what I’ve been writing over the past 6 years on this blog, comprising over 350 posts in regards to “design”—from insights, lessons, philosophies, to candid opinions— it’s quite sobering, and personally gratifying. It’s been a wonderful (if at times burdensome) task to articulate what designs means, to me and the profession at-large.

Yet, I also realize that:

a) there are ever more “newbie” designers entering the field thanks to emerging vocational programs like General Assembly (and similar) who never saw my earlier posts dating back several years ago

b) there are far improved platforms for socially virulent communications, with better commenting and “tweet-ability” aspects

One of them is Medium, with its popularity and typographic quality for pleasant reading of memorable stories or critical ideas, across devices & screens.

So, going forward, in an attempt to take advantage of this nexus of opportunity and resurrection of past ideas still relevant today, I’ll be re-posting my “greatest hits” (and most important topics) on Medium, with some light editing.

My hope is this will serve as a much-needed stepping stone towards a collection of essays in some other “medium” like print or so forth. #NotsoSubtleTeaser ;-)

To kick things off, I’ve re-done a few Ghost posts:

>> Me Design Pretty One Day

>> Being a Design Leader

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Designers – Help us bring beauty & soul to Enterprise software!

CloudPhysics is a well-funded (Series C at $15 million) and rapidly growing startup based in Mountain View, CA. Our product is like a ‘Fitbit’ for virtual datacenters, providing IT admins and architects valuable insights on what’s working and what’s not–enabling them to improve performance, ensure stability and reduce costs. We have thousands of users and several customers already!

** We seek a savvy, talented, highly skilled UX Designer to help us elevate the design of our web-based SaaS app to the next level, with elegance & novelty like Nest, Tesla, or Apple—but for Enterprise IT! We are well on our way (with full executive support) and this demanding yet rewarding role offers a rare chance to be a key player at the forefront of a revolution in IT + “Big Data”. Are you the one? Read on…

You will be a member of the CloudPhysics team, working full-time and on-site at our headquarters in Mountain View, CA. This includes direct collaboration with our Director of UX and UI engineers, as well as product managers & sales & marketing teams. Maybe even the CEO too! Plenty of large whiteboards, colorful stickies, and glossy 27” displays are at your disposal :-) We rely upon analytical skills, customer research, and expert creativity to deliver novel solutions. We embrace startup life with intense table tennis matches, hot sauce tastings from our collection, and of course, our always “interesting” team lunches ;-)

** What about the work? As UX Designer, you will tackle a range of juicy problems in the realm of Enterprise IT analytics:

* A fresh on-boarding experience
* A well-crafted partner portal
* An innovative way to build custom reports
* And ‘dashboards’ that don’t look or act like ‘dashboards’. It’s a crazy yet fun paradox!

** To succeed in this unique role, you should exhibit the following:

– Self-driven ability to translate a broad UX vision into detailed designs
– Exemplary visualization skills backed by good design judgment, with attention to details, from alignment to animation to states & conditions
– Intuitive sense for “first principles”, fearlessly asking “why” and challenging assumptions
– Armed with standard UX/HCI theory, but willing to explore novel sources of inspiration to dream up workable solutions
– Knows when to be opportunistic versus conventional with well communicated, defensible rationale
– Very comfortable taking (and triaging) feedback from highly opinionated non-designers, including executives
– Remain focused amid fast-paced Lean/Agile schedules with shifting priorities due to evolving customer demands
– Not easily intimidated by functional scale & complexity, technical dependencies, or specialized knowledge—but instead relishes the challenge to prove yourself!

** Daily Responsibilities

– Brainstorm, sketch, wireframe, and mock-up solutions of varying fidelity levels. Quickly with lots of options! These may be shown to our engineers or Sales VP or CEO, in a moment’s notice.
– Map out flows and draft storyboards for various use cases, illustrating pros/cons, with good alternatives.
– Finalize production quality graphics for delivery & implementation with our UI engineers.
– Create interactive prototypes with HTML, CSS, and JavaScript to pass off to our developers.

** Desired Skills & Experience

– 3+ YEARS experience in a fast, iterative, Agile/Lean environment
– Expertise in rapidly creating UI mock-ups & storyboards for user feedback, using common digital tools
– Experience cleverly translating user research findings into new or iterative solutions, for UI implementation
– BONUS: Ability to prototype modern, fresh behaviors using HTML/CSS/JavaScript tools
– BS or MS in HCI, interaction design, graphic design, or equivalent degree

Interested? To apply, send your resume with online portfolio link to the Director of UX Uday Gajendar, Please include the position you are applying for in the subject of your email.

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Notes from Digital Design & Web Innovation Summit

This event featured an impressive list of very high-profile brands (Dolby, Netflix, Starwood, Disney, AT&T, and so forth) with executive-level design leaders speaking on various topics pertaining to shaping digital experiences for web and beyond. I attended only the first day of this 2-day summit, but it was definitely worth it if only for the following set of takeaways and reminders of what it takes to deliver top results:

** Defining and extending a brand from logo to product to personal emotion involves a constantly circulating process of moving from “iconic brand” to “great product” to “compelling storytelling”, that taps into latent emotions, of the aspirational variety.

** Think of the “consumer touch points” as “jewels” (physical like the Macbook Pro shiny button or Virgin’s mood lighting) that serve as signature moments and designed elements that differentiate and speak to the brand, as well as resonate with the user’s expectations.

** Where is your “innovation investment balance”? In some cases it may be under-balanced (too much on maintenance of existing) and other cases may be over-done (excess of exploratory research projects lacking focus).

** Seducing the CFO is a good thing ;-) Don’t forget to include CFO as part of your influence strategies.

** Consistency is good for setting a baseline, but don’t rely upon it as a competitive differentiator. Instead, focus on what’s appropriate for the platform and context of use. Esp true of mobile devices (watch / phone / tablet / laptop). Keystone elements like the logo and certain stylistic constants should help anchor, but should still allow for interaction and behavioral variance suited to the device situation of use, to make that branded device experience come alive.

** Innovation can be hampered by over-pursuing consistency: “Consistency is the last refuge of the unimaginative.” Quote from Oscar Wilde.

** It’s actually good to be inconsistent, sets up innovative opportunities! Just like breaking rules of grammar after mastering them, allow for poetic flourishes and novelty after baseline established.

** Think about proactive, dynamic curation of content, beyond static websites towards “state-aware” content systems: Using mobile device geo-location awareness and other forms of contextual sensing.

** Give users the content they need when they need it (or find most value from it).

** When evolving a social media UX strategy, go beyond “Like me”—sounds desperate! Instead think of the vanity and lifestyle aspects to build up “brag equity” ;-)

** What is “innovation”? Many many many definitions (sigh!) but most gravitate around “delivering change” that has “net relevant value impact” financially and culturally.

** Thus, value (and innovation) can be eroded and destroyed when there is confusion and lack of clarity due to mess of features, convoluted brand value prop, etc.

** Knowing your own intention is critical to setting on good path for viable innovation. However you may not know where you end up—that’s ok! As long as support user’s goals, contextual params, etc.

** Meaningful innovation arises from a magical mix of intention, intuition, and insights. Requires data and iteration. There is no formula or recipe. Requires risk, so don’t expect easy answers or crisp known decisions.

** The team has to care about the final 1% of a product, which is the hardest part. Involves craft and pride, moves the team morale forward.

** Don’t use user research to invalidate creative risk. For innovation to happen, need to support risk. Use research to invalidate assumptions and hypothesis about user goals/contexts/problems to “not be risky”.

** Inform your intuition by observing behaviors and being aware of situations. Keep exploring and learning and exposing yourself to new situations, radically different from your own daily routines. Empathy, curiosity, learning, it’s all a nice circle of continuity, must keep sustaining over a career.

** A “pivot” is really a mindset, not just a series of shifts to the business model. Stay focused on the aspirational customer-centric vision, anchored in values and principles that speak to your team and brand.

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Empathizing with engineering

Empathy is an essential element for practicing good design which delivers value for an intended audience or market. To design effectively is to design with a committed sense of deep awareness and care for the that audience’s goals, needs, concerns…from awful frustrations to joyful delights, and everything in between.  

This point is also true, when it comes to designing with a cross-functional team, through the conduit of a shared, common purpose. Empathy is a necessary factor in building key relationships and understanding divergent perspectives that enable a kind of dynamic, creative tension for the whole team’s benefit, towards realization of that purpose. Ultimately it is a human quality that creates social adhesion for fostering trust, engagement, and camaraderie, particularly when arduously working through the most intractable or contentious problems along the way. It all comes down to respect and willingness to see “the other side”, so as to arrive at feasible compromise and viable alternatives that meet everyone’s goals.

This is not easy, in the slightest! Empathy takes hard work, patience and practice, especially when trying to gauge the emotional or philosophical tenor of an inscrutable colleague— or at least an agreeable colleague speaking obtusely ;-)

So how to foster empathy with engineering? Following are some articles that I’ve been reading up to grok engineering principles and practices. To help me truly deeply understand where they are coming from, what their issues and challenges are, what are those fundamental matters that keeps them up. My hope is that by doing this I can be a better designer and foster more team success going forward.


Principles of High Performance Programming:
Coding Principles Every Engineer Should Know:
How Doctors Learn:
User Centered IT:
Understanding DevOps:
Empathy allows ops engineers to appreciate the importance of being able push code quickly and frequently, without a fuss. It allows developers to appreciate the problems caused by writing code that’s fat, or slow, or insecure. Empathy allows software makers and operators to help each other deliver the best possible functionality+operability on behalf of their customers.

Operations cares about code and about the customer experience:

  • If the servers and network are all up, and the disks have plenty of free space, but the blog-platform commenting feature doesn’t work, then the site can’t be considered “available”
  • Ops engineers help designers and developers understand the operational implications of UX and application design decisions.
In the cloud, operational excellence is a fundamental part of what the software vendor is selling. Operational excellence implies more than just scalability, availability, and security. Part of the benefit of having vendor-operated software is immediate access to software updates. Operational excellence thus includes the rapidity, and quality, of the software release process.
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Yes, Google “gets” design!

As of this writing towards the end of June 2014, it’s become increasingly evident that Google is now no longer that odd, awkward techie maladroit at the party with funny copycat socks, but has significantly evolved into a savvy agent of design craft (see “Kennedy” and “Material”) and cultural value (see cars, shopping, weepy ads). Who woulda thunk it?? But it’s true and it’s real. It’s time to cast aside former assumptions and acknowledge that Google is now a true force for well-considered, beautifully articulated design in the world. And as a field, we are much better for it, through the ongoing contest of ideas and philosophies pushing & pulling at each other…enabling innovation as well as emergent vanguards for taste and quality.

More specifically, coming out of Google I/O, the new “Material” design language & system represents the latest shift towards a sophisticated, systematic statement of design grounded in a pervasive and integrated metaphor of “material”, across platforms and services. Whether “pixels” are indeed a bonafide “material” is discussion for another time ;-) Yet, the vision is literally and conceptually all coming together as a unified whole with a unifying aesthetic amplified by subtle motion and refined typography. For some designers in the field, this suggests a worthy competitive difference to Apple’s iOS design language, with even more defined clarity and focus. 

// More info here:

Google Material style guide:

Material Design Principles overview:

Professional designers’ reactions to Material:

And before Material there was Kennedy, which was Google’s initial big company-wide push for a well-defined aesthetic, thanks in part to Larry Page’s executive call:


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