AuthorUday Gajendar

Reflect and Resolve


The act of being a professional designer is a process of iteration in itself — demanding ongoing feedback from peers & clients, of course, but also continuous critical self-examination, guided by an attitude of optimistic, if somewhat grudging, improvement. Design is an art of improving things — changing existing situations into preferred ones, as Herb Simon famously declared in his...

Design is an art of decision-making


I knew of Herb Simon somewhat before I went to study design at Carnegie Mellon (CMU) but only as “factoid” bits of info: Nobel Laureate in economics, contributions to AI, legendary scholar par excellence. Once at CMU I finally dug into his writings, particularly “Sciences of the Artificial”, a definitive treatise which articulates a theory of design based upon “changing existing situations to...

Levels of design craft


One of the most critical, even inherent, aspects of design is the notion of craft — shaping a material with masterful familiarity towards a benchmark of quality, based upon a dedication to refining the details so the result is worthy of personal pride and general appreciation. Craft is what makes design truly a maker’s profession, delivering exemplary artifacts and products — something tangible...

Styles of design methodology


There are now numerous ways to learn “design thinking” or methods of practicing design for many types of problems: interaction, communications, service, governance, etc. There’s plenty of books and online courseware, professional bootcamps and workshops — from General Assembly to LUMA Institute to Stanford to full fledged university degree programs like at CMU, IIT, SCAD, and so forth. I...

Facets of design leadership


What does it mean to be a design leader? Countless discussions, essays, blog posts and pithy tweets abound covering this question in numerous ways. But as you prepare your portfolio, pitch yourself to potential clients, and present yourself to a future employer, you need to ponder quite deeply about how you yourself approach leadership. Every designer is a leader in some way…even when...

Recent posts

Older Posts

Let’s go meta